What does 'candidate mapping' refer to in recruitment?

Candidate mapping refers to the process of identifying and analyzing potential candidates for a specific role or within a particular market segment. This involves researching individuals who have the relevant skills, experience, and qualifications that align with the job requirements and the company's needs.

By engaging in candidate mapping, recruitment consultants can build a robust database of potential candidates, understand their backgrounds, and evaluate their fit for current or future openings. This proactive approach allows recruiters to create a strategic pipeline of talent rather than solely relying on applicants who respond to job postings. It enhances the efficiency of the recruitment process and helps organizations stay competitive by having access to a wider pool of qualified individuals.