What should you never do with a client’s job description when creating an advert?

Using a client's job description verbatim in an advert is not advisable because it can lead to several issues. First, it may result in legal complications if the job description is proprietary. Moreover, job descriptions often contain internal jargon or details that might not resonate with the broader candidate market, making it less effective for attracting the right talent.

Creating a job advert is an opportunity to market the position in a way that engages potential candidates. By using the job description verbatim, you miss the chance to highlight key aspects of the role or the company culture that might be more appealing to applicants. Instead, it's preferable to summarize or paraphrase the description to create a clear, compelling advert that effectively communicates the essential responsibilities and requirements while also reflecting the tone and values of the client’s organization.