What technique is effective in attracting passive candidates?

Building relationships through engagement is a highly effective technique in attracting passive candidates, who are often not actively seeking new job opportunities but may consider them if approached in the right way. Engaging with these individuals fosters trust and interest, as it allows them to see the organization as not just a potential employer, but as a community they could belong to.

When recruiters take the time to connect with passive candidates through informal conversations, networking events, or personalized communications, they create a more appealing environment. This approach can lead to deeper interactions, where recruiters understand the candidate's motivations, professional goals, and current job satisfaction, making it easier to align opportunities with their interests.

In contrast, the other options would not effectively attract passive candidates. Offering lower salary packages may deter candidates who feel undervalued, compiling lengthy applicant forms can discourage potential candidates from engaging, and limiting communication to formal emails can create a barrier that makes it difficult for candidates to feel a personal connection with the company. Engaging relationally encourages a more open dialogue that can pique the interest of passive candidates.